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title: The Quad Marketing Calendar
created: 2024-11-18T09:16:49
modified: 2025-08-29T08:30:45
---

* Includes two parallel processes
	* Internally (what most people don’t do)
		* Candidates → Employees
	* Externally (what most people do)
		* Prospects → Customers
* The on-boarding process for new customers is the on-boarding process in parallel for new employees